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The HWH app is coming soon.See how the marketplace will work
How it works

How HWH works, step by step.

HWH connects three groups: farmers who share their produce, administrators who review information, and consumers who discover and buy. Here is how each journey fits together.
Cupped hands holding a young seedling in dark soil
The overview

One flow, three participants.

Information moves from farmer to listing only after review. Consumers see what has been published.
  1. Farmerregisters & submits
  2. HWH appcollects information
  3. Admin reviewchecks documents
  4. Listingeligible products
  5. Consumerexplores & buys
Registration, document submission, publishing and purchasing happen in the HWH app. Review happens in HWH’s administration systems. This website is informational only.
Farmer journey

From registration to published products

In the HWH app

  1. 1

    Register in the app

    Create a farmer account in the HWH application. Registration is not available on this website.

  2. 2

    Share your information

    Provide the details the app asks for about you, your farm and the produce you grow.

  3. 3

    Submit applicable documents

    If your farm or products are certified, or in conversion, upload the relevant documents in the app.

  4. 4

    Wait for review

    HWH administrators review your submission. They may ask for more information.

  5. 5

    Publish and manage products

    Once eligible, publish products and set supported minimum and maximum quantities. Keep listings up to date as availability changes.

Administrator’s role

Reviewing information responsibly

In HWH’s administration systems

  1. 1

    Receive submissions

    Farmer information and documents arrive through the app into HWH’s internal review tools.

  2. 2

    Review information and documents

    Administrators check whether the information is complete and whether any certification documents appear current and relevant to the products listed.

  3. 3

    Decide eligibility

    A farmer becomes eligible to publish products only after review. HWH may decline or request clarification.

  4. 4

    Describe status accurately

    Certification status is presented as documented. HWH does not certify farms or products itself.

Consumer journey

From discovery to purchase

In the HWH app

  1. 1

    Get the app

    Download HWH from the official store link published on this website once the app is available.

  2. 2

    Explore participating farmers

    Browse farmer profiles and learn where and how their produce is grown.

  3. 3

    Review product information

    See product details, certification status as documented, and the quantities offered.

  4. 4

    Purchase in the app

    Buy available products through the application. Purchases are never made on this website.

Website, app or admin?

What happens where.

The public website never handles registration, verification, publishing or purchases.
Where each marketplace activity takes place
ActivityWhere it happensNote
Learn about HWH, read articles and FAQsWebsite—
Contact the HWH teamWebsite—
Farmer registrationHWH app—
Submitting certification documentsHWH app—
Reviewing information and documentsHWH administration systemsInternal to HWH
Publishing products and setting quantitiesHWH appEligible farmers only
Exploring farmers and productsHWH app—
Purchasing productsHWH app—