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The HWH app is coming soon.See how the marketplace will work
For farmers

Your farm, seen clearly.

HWH is a digital marketplace designed to help participating farmers present their produce directly to consumers, through one dedicated app. Here is how participation works.
A farmer holding up a healthy green plant
Why participate

A digital marketplace built around farmers.

HWH aims to make it simpler for farmers to be visible online without building their own website or shop.
  • Digital product visibility

    A farmer profile introduces your farm, your region and your practices to consumers using the HWH app, so your produce is no longer anonymous.

  • Publish your own products

    Once eligible, you decide which products to publish and how to describe them, and you can update listings as the season changes.

  • One place for documents

    Keep your certification documents in the app so you don’t have to explain your status from scratch to every new buyer.

Quantity settings

Sell in amounts that make sense for your farm.

For each published product, eligible farmers can set a supported minimum and maximum quantity per purchase. Minimums help you avoid orders too small to pack and deliver; maximums stop a single order from exceeding what you can harvest.

The units and ranges available depend on what the app supports for each product type.

Try it · example product

Tomatoes

Per order

2 kg

12 kg

A consumer could request between 2 kg and 12 kg in one order.

Interactive example. Units and ranges in the app depend on the product.
A gloved hand pulling a chard plant from dark, rich soil
Documentation review

What documentation review means for you.

When you register in the app, you share information about yourself and your farm, along with any applicable certification documents. HWH administrators review it before you can publish, and your status is shown exactly as documented, whether certified, in conversion or not certified.

Getting started

Getting started through the HWH app.

Farmer registration happens only in the HWH application, not on this website.

See the full farmer journey, step by step

HWH offers visibility and participation; it cannot guarantee any level of sales, orders or income. More answers are in the FAQ.

Helpful to have ready

The app will guide you through exactly what is required. Typical examples include:

  • Your name and contact details
  • Basic details about your farm and its location
  • The produce you grow and when it is usually available
  • Any applicable certification documents, such as an NPOP or PGS-India certificate, or evidence of conversion
  • Clear photos of your farm and produce, if you have them

Interested in partnering with HWH?

If you represent a farm, a farmer group or a producer organisation and would like to know more before the app is available, contact the HWH team. This is an inquiry, not a registration.